Title :
Notice of Retraction
Scenario Planning and Strategic Analysis ofthe Online Music Industry
Author :
Yang Yi ; Sharma, R.
Author_Institution :
Inst. for Media Innovation (SIGIDE), Nanyang Technol. Univ., Singapore, Singapore
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper aspires to provide a better understanding of the future development of music as an IDM service. This paper adopted scenario planning (SP), an approach already widely utilized in strategy and decision making, as a tool for developing business strategies. Scenarios are systemic tools, which can help articulate, discuss, and illustrate different possible futures. To narrate this point, the paper provides an example of scenario planning applied to the music industry. Various disruptive forces are identified, which, in retrospect, attributed to the future development of music industry.
Keywords :
decision making; music; business strategy development; decision making; online music industry; scenario planning approach; Business; Companies; Consumer behavior; Decision making; Fans; Internet; Marketing and sales; Power system planning; Strategic planning; Technological innovation;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
DOI :
10.1109/ICMSS.2009.5304512
