Title :
Personas Construction Based on Utility Analysis in Industrial Design
Author :
Wu Kan ; Yang Xi-hui ; Lu Chang-de ; Liu Fang
Author_Institution :
Inst. of Ind. Design, Northwestern Polytech. Univ., Xi´an, China
Abstract :
User-Centered design system and methodology must be set the user model analysis as the basis during product development. This paper proposed a method of Personas model construction based on utility analysis on typical products which can transform customer´s needs to Personas more quickly and efficiently. Firstly user´s preference characteristics are analyzed and extracted through utility analysis of product attributes. Further more personas models are constructed and classified so as to provide theory basis and key models for conceptual design system. A case was given to illustrate the results.
Keywords :
customer profiles; product design; product development; production engineering computing; user centred design; utility theory; Personas model construction; conceptual design system; customer needs; industrial design; product attributes; product development; user model analysis; user preference characteristics; user-centered design system; utility analysis; Analytical models; Construction industry; Data mining; Databases; Educational institutions; Portfolios; Prototypes;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576926
