Title :
Notice of Retraction
The Impact of Consumer Behavior on the Power Structure in Manufacturer-Retailer Relationship: Conceptual Framework and Research Propositions
Author :
Zhang Chuang ; Chunyan Dong
Author_Institution :
Sch. of Bus. Adm., Dongbei Univ. of Finance & Econ., Dalian, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Given the inadequate understanding of the consumer´s role in channel power theory, the authors propose the influence of consumers´ purchase behaviors on the power structure in the manufacturer-retailer relationship. Specifically, the brand loyalty and store loyalty of consumers have direct influence on the power structure.
Keywords :
consumer behaviour; manufacturing industries; retailing; brand loyalty; channel power theory; consumer behavior; manufacturer-retailer relationship; marketing channel; power structure; store loyalty; Consumer behavior; Decision making; Finance; Investments; Manufacturing processes; Power generation economics;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
DOI :
10.1109/ICMSS.2009.5304632
