DocumentCode
2169890
Title
Importance Performance Analysis on the Competitiveness of Seaside Tourism Destinations: Case Studies of Qingdao and Dalian
Author
Zang, Dexia ; Gao, Jing
Author_Institution
Sch. of Bus., Hohai Univ., Nanjing, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
Based on the questionnaire investigations in Qingdao and Dalian, importance performance analysis was carried out on the competitiveness of seaside tourism destinations. The results showed that there were significant differences between "importance" and "performance" for those influencing factors of destination competitiveness. Several suggestions were put forward in order to improve the levels of destination competitiveness for Qingdao and Dalian.
Keywords
travel industry; destination competitiveness; importance performance analysis; seaside tourism destinations; Cultural differences; Industries; Marketing management; Performance analysis; Quality management; Reliability;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5577051
Filename
5577051
Link To Document