Title :
Simulation CT-scan: a marketing perspective
Author :
Chwif, Leonardo ; Barretto, Marcos Ribeiro Pereira
Author_Institution :
CEPI, Unifieo, Sao Paulo, Brazil
Abstract :
There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This paper´s primary intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product.
Keywords :
marketing; simulation; market survey; marketing model; simulation; Animation; Automotive engineering; Discrete event simulation; Engineering management; Enterprise resource planning; Financial management; Food industry; Marketing management; Petroleum industry; Quality management;
Conference_Titel :
Simulation Conference, 2004. Proceedings of the 2004 Winter
Print_ISBN :
0-7803-8786-4
DOI :
10.1109/WSC.2004.1371533
