DocumentCode
2169895
Title
Simulation CT-scan: a marketing perspective
Author
Chwif, Leonardo ; Barretto, Marcos Ribeiro Pereira
Author_Institution
CEPI, Unifieo, Sao Paulo, Brazil
Volume
2
fYear
2004
fDate
5-8 Dec. 2004
Firstpage
1807
Abstract
There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This paper´s primary intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product.
Keywords
marketing; simulation; market survey; marketing model; simulation; Animation; Automotive engineering; Discrete event simulation; Engineering management; Enterprise resource planning; Financial management; Food industry; Marketing management; Petroleum industry; Quality management;
fLanguage
English
Publisher
ieee
Conference_Titel
Simulation Conference, 2004. Proceedings of the 2004 Winter
Print_ISBN
0-7803-8786-4
Type
conf
DOI
10.1109/WSC.2004.1371533
Filename
1371533
Link To Document