Context adaptive visualization for effective business intelligence

Organizations nowadays invest heavily in business intelligence (BI) systems to get insights from their increasingly large volumes of complex data, support decision making and achieve competitive advantages. The visualization capability of a BI system in terms of developing effective visualizations for addressing business problems is crucial to the success of BI. With the rapid advances achieved in the domain of information visualization, many existing visualization techniques/applications can provide reasonable support for particular paradigms, problem domains, and data types. However, they are still weak for supporting multi-paradigm, multi-domain problems and maintaining visualization effectiveness under dynamic contexts. BI systems need to include visualization subsystems or be used together with separate visualization systems that offer flexible support for creating, manipulating and transforming visualization solutions. In this paper, we discuss business visualization context and propose and implement a context adaptive visualization framework. Furthermore, we demonstrate the framework implementation through a sequence of context-driven illustrations.