Title :
A Game Theory Analysis of Salesclerk Employment Schemes for the Home Appliances Retail Storefronts
Author :
Zuo Chun-Ling ; Shang Ke
Author_Institution :
Labor & Personnel Dept., Beijing Wuzi Univ., Beijing, China
Abstract :
In China, suppliers and retail traders are making great efforts to enhance their control in the home appliances market to gain the upper hand in profit allotment. In doing so, salesclerks of storefront play an important role. In this paper, a game theory approach is used to analyze the effect of different salesclerk employment schemes on home appliances storefronts. Through modeling, the Nash equilibrium are found to determine the reasonability, stability and replaceability of the schemes.
Keywords :
domestic appliances; employment; game theory; retailing; service industries; Nash equilibrium; game theory analysis; home appliances retail storefronts; profit allotment; retail traders; salesclerk employment schemes; suppliers; Elasticity; Employment; Game theory; Games; Home appliances; Industries; Marketing and sales;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577146
