Empirical Study on the Relationship between Internal Service Quality and Staff Satisfaction of Nonprofit Organizations--Taking Hospitals in Hangzhou Communities as an Example

The "brain drain" of nonprofit organizations (NPOs) has become one of the bottlenecks hindering its development. The paper starts from the relationship between internal service quality and staff satisfaction of NPOs, analyzing how to attract and retain talents by raising staff satisfaction. By factor analysis and linear regression analysis, the paper concludes that the five dimensions of "value formation", "policy procedure", "seniors\´ support", "team communication" , and "work environment" of NPOs\´ internal quality are positively related with the staff satisfaction, while of these five dimensions, the following three of "value formation", "team communication " and "work environment" can obviously predict the staff satisfaction. The conclusion reached in the paper can be taken as theoretical and practical guidance to the internal staff management of NPOs.