Triple Play: Development Trends and Business Strategy in China

Author

Zeng Jianqiu ; Shen Mengru ; Pattal, Imran

Author_Institution

Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China

fYear

2010

fDate

24-26 Aug. 2010

Firstpage

1

Lastpage

4

Abstract

“Triple Play”, convergence of telecommunication networks, Internet and the broadcasting media, in the developed countries has been achieved to a greater extent as compared to the developing nations. It has played an important role for the economic surge and the social progress. In China, it has delayed due to some policy constraints but finally, has started now. Triple Play is a multi-level synthesis of technical, business, marketing and regulatory agencies. Its development trend is the new Triple Play of telecommunications network, Internet and the media network. This brings the N networks convergence, this process is the U informatization process. In this paper, starting from the development route of Triple Play, we´ll analyze and propose innovative strategies for Triple Play business in China.

Keywords

Internet; broadcasting; commerce; telecommunication networks; China; Internet; N networks convergence; U informatization process; broadcasting media network; business agency; business strategy; development trends strategy; marketing agency; regulatory agency; technical agency; telecommunications network; triple play synthesis; Business; Convergence; Digital TV; Industries; Internet; Media;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science (MASS), 2010 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-5325-2

Electronic_ISBN

978-1-4244-5326-9

Type

conf

DOI

10.1109/ICMSS.2010.5577200

Filename

5577200