A New Requirement Prioritization Model for Market Driven Products Using Analytical Hierarchical Process

As compared to bespoke software development, in market driven software development huge numbers of requirements that comes from many different users, customers, competitors through surveys, interviews, focus groups, and competitor analysis intimidate to over burden the requirement engineering process. So it is vital for product management to select the requirements that aligned with the overall business goals and dispose of others as early as possible. This paper presents a new model for requirement prioritization using AHP (Analytical Hierarchical Process). Number of comparisons as compare to traditional AHP techniques are significantly reduced which make it practicable and applicable. In creation of this model qualitative and quantitative research methodologies are used. To evaluate the model both static and dynamic validation techniques are used to assess the model in industry where the aspects of practicality, applicability, Implementation, effectiveness, and efficiency were investigated, yielding promising initial results.