Title :
Customer Maturity Model Based on Counter Propagation Network
Author_Institution :
Sch. of Bus. Adm., Jiangsu Univ., Zhengjiang, China
Abstract :
In this paper, we investigate the sequential acquisition pattern and bring forward special definition of customer maturity. Also, we provide a new method to calculate the value of customer maturity based on logistic regression. Through investigating the relation between the customer maturity and demographic data, we propose a model to predict customer maturity based on the Counter Propagation Network.
Keywords :
customer satisfaction; logistics; regression analysis; counter propagation network; customer maturity; logistic regression; sequential acquisition pattern; Biological system modeling; Education; Logistics; Mathematical model; Predictive models; Probability; Radiation detectors;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577455
