Title :
Transnational Cultural Conflict and Cross-Cultural Management Analysis
Author :
Li, Xiuping ; Wu, Yaxiong
Author_Institution :
Dept. of Econ. & Manage., Shijiazhuang Vocational Tech. Inst., Shijiazhuang, China
Abstract :
Cross-cultural conflict is the important factor in the success or failure of the multinational company operating. This paper focused on analyzing the reasons for the formation of cross-cultural conflict and countermeasures to resolve cultural conflicts.
Keywords :
globalisation; social sciences; cross-cultural management analysis; multinational company; transnational cultural conflict; Companies; Cultural differences; Economics; Global communication; Humans; Training;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577503
