Title :
The Research Based on the Value Network Analysis of Promoting the Transportation Enterprise Service Value
Author :
Lu Yu-bo ; Ding Ning
Author_Institution :
Dalian Maritime Univ., Dalian, China
Abstract :
In the beginning of the paper, we propose the value network structure of transportation corporations as the basic of following discussions. Focusing on the relations among factors in the value network, the paper discusses the functions and affects of transportation corporations´ service value promotion as well as possible problems that corporations need think about in practical processes.
Keywords :
transportation; service value promotion; transportation corporations; transportation enterprise service value; value network analysis; Customer satisfaction; Customer service; Industries; Investments; Publishing; Transportation;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577585
