Title :
Fuzzy Comprehensive Evaluation of Customer Satisfaction in Service-Oriented Small and Medium Enterprises
Author_Institution :
Donghua Univ., Shanghai, China
Abstract :
Based on the characteristics of the customer satisfaction of Service-oriented small and medium enterprises, this paper is to analyze its decision, build its decision model, put forward the principle of evaluation, assume the evaluation index system, explore the feasibility of carrying through fuzzy synthesis evaluation, establish the mathematics models for fuzzy synthesis evaluating the customer satisfaction of service-oriented small and medium enterprises, and provide demonstration. And then, this article will discuss the fuzzy mathematics concrete application in the service customer satisfaction evaluation, and establish the fuzzy synthesis judgment indicator system of customer satisfaction and the mathematical model, which is a kind of beneficial exploration to appraise the service quality.
Keywords :
customer satisfaction; decision theory; fuzzy set theory; service industries; small-to-medium enterprises; customer satisfaction; decision model; evaluation index system; fuzzy comprehensive evaluation; fuzzy mathematics; fuzzy synthesis evaluation; fuzzy synthesis judgment indicator system; mathematics model; service quality; service-oriented small-and-medium enterprises; Customer satisfaction; Indexes; Industries; Mathematical model; Proposals; Quality of service;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577594