DocumentCode
2183777
Title
Clickstream log acquisition with Web farming
Author
Hu, Jia ; Zhong, Ning
Author_Institution
Dept. of Inf. Eng., Maebashi Inst. of Technol., Gunma, Japan
fYear
2005
fDate
19-22 Sept. 2005
Firstpage
257
Lastpage
263
Abstract
Collecting customer interaction data on the e-business Web sites and portals help to figure out customer behavior and build customer profile, and then perform personalized services. Traditional Web server log is hard to be associated with specific customer and impossible to log the complete actions and movements of customers across Web sites. Collecting clickstream log at the application layer with Web farming technology helps to seamlessly integrate Web usage data with other customer related data. This model can be developed as a common plugin for most existing e-business Web sites and portals.
Keywords
Web sites; customer profiles; electronic commerce; portals; Web farming; Web server log; Web site; clickstream log acquisition; customer behavior; customer interaction; customer profile; e-business; personalized service; portal; Companies; Customer profiles; Data engineering; Data mining; HTML; Performance analysis; Portals; Protocols; Web mining; Web server;
fLanguage
English
Publisher
ieee
Conference_Titel
Web Intelligence, 2005. Proceedings. The 2005 IEEE/WIC/ACM International Conference on
Print_ISBN
0-7695-2415-X
Type
conf
DOI
10.1109/WI.2005.47
Filename
1517851
Link To Document