• DocumentCode
    2183777
  • Title

    Clickstream log acquisition with Web farming

  • Author

    Hu, Jia ; Zhong, Ning

  • Author_Institution
    Dept. of Inf. Eng., Maebashi Inst. of Technol., Gunma, Japan
  • fYear
    2005
  • fDate
    19-22 Sept. 2005
  • Firstpage
    257
  • Lastpage
    263
  • Abstract
    Collecting customer interaction data on the e-business Web sites and portals help to figure out customer behavior and build customer profile, and then perform personalized services. Traditional Web server log is hard to be associated with specific customer and impossible to log the complete actions and movements of customers across Web sites. Collecting clickstream log at the application layer with Web farming technology helps to seamlessly integrate Web usage data with other customer related data. This model can be developed as a common plugin for most existing e-business Web sites and portals.
  • Keywords
    Web sites; customer profiles; electronic commerce; portals; Web farming; Web server log; Web site; clickstream log acquisition; customer behavior; customer interaction; customer profile; e-business; personalized service; portal; Companies; Customer profiles; Data engineering; Data mining; HTML; Performance analysis; Portals; Protocols; Web mining; Web server;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Web Intelligence, 2005. Proceedings. The 2005 IEEE/WIC/ACM International Conference on
  • Print_ISBN
    0-7695-2415-X
  • Type

    conf

  • DOI
    10.1109/WI.2005.47
  • Filename
    1517851