Study on the Purchase Agent Service for China´s Real Estate Brokerage Industry

Information asymmetry in the real estate market may aggrieve buyer´s legal rights. And the current model of real estate brokerage service seems relatively single. In particular, there is no agent that provides professional service for buyer. So it is not conducive to changing the information inferior position of buyer. This paper presents the idea of building purchase agent service model. By using game theory, the paper analyzes the complex relationship among the participants, puts forwards purchase agent service pattern, and studies the feasibility of the new service model. This service innovation will play an important role in the development and standardization of real estate industry.