Title :
Fuzzy Synthetic Evaluation of Enterprise Culture to the Supporting Degree of Innovation
Author :
Zhang Xujun ; Zhang Yang ; Li Weihong ; Lian Jianxin
Author_Institution :
Sch. of Manage., Hebei Univ. of Technol., Tianjin, China
Abstract :
Traditional culture is a kind of "defective" culture. It only pays great attention to "conduct oneself", rather than to "conduct practice", fails to organically unify both. For an enterprise, the traditional culture is always expressed by such phenomenon, for instance, be afraid of innovation,suppress the new idea,neglect the innovation or not pay enough attention to it, etc. At last it will form the enterprise culture which hinders the development of enterprise innovation. The enterprise cultural factors have been appraised through fuzzy evaluation method in this paper to improve the culture construction and form the culture atmosphere that favorable to innovation.
Keywords :
commerce; fuzzy set theory; innovation management; culture atmosphere; enterprise culture; enterprise innovation development; fuzzy synthetic evaluation; innovation degree; Atmosphere; Construction industry; Cultural differences; Indexes; Lead; Organizations; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577633