Title :
An Empirical Investigation of Investor Relationship Management and Investment Satisfaction in Listed Companies
Author :
Li Feng ; Wang Keyi ; Ma Qian
Author_Institution :
Sch. of Manage., Dalian Univ. of Technol., Dalian, China
Abstract :
Based on the review of the relevant researches in the field of investor relationship management, this research analyzed the relationship between investor relationship management and investment satisfaction, developed a theoretical model, and made an empirical test. A sample of 241 investors of listed companies was used to test the model we presented. The result indicates that investor relationship management has a positive effect on governance structure, financial performance and investment satisfaction. At the same time, listed companies´ governance structure and financial performance play partly intermediate roles in building and sustaining investment satisfaction.
Keywords :
customer satisfaction; investment; customer satisfaction; financial performance; investment satisfaction; investor relationship management; listed company governance structure; Business communication; Companies; Content management; Customer satisfaction; Finance; Financial management; Investments; Marketing management; Technology management; Testing;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305464
