Title :
Making Customer Intention Tactics with Network Value and Churn Rate
Author :
Liu, Rong ; Li, Yuanquan ; Qi, Jiayin
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Nowadays, customer churn is one of the toughest problems. Thanks for the development of database and data mining, the customer churn rate can be predicted exactly. But is the higher churn rate customer should be the most urgent to retain? The customer intention tactics is becoming the core problem for the customer churn management. This paper aimed to introduce the network value to the customer intention tactic of the SCMDA. First, the call information of SCDMA in a city branch of China Telecom was collected, then the customer churn rate is predicted by a Decision Tree Model via SAS8.50, and finally, intention tactic is made based on the network value of complex network and customer churn rate.
Keywords :
code division multiple access; complex networks; customer satisfaction; decision trees; space division multiple access; telecommunication industry; China Telecom; SAS8.50; SCDMA; complex network; customer churn management; customer churn rate; customer intention tactics; decision tree model; network value; Cities and towns; Complex networks; Data mining; Databases; Decision trees; Economic forecasting; Multiaccess communication; Predictive models; Social network services; Telecommunication network management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2009. WiCom '09. 5th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-3692-7
Electronic_ISBN :
978-1-4244-3693-4
DOI :
10.1109/WICOM.2009.5305473
