Comparative Study of Chinese Mobile Commerce Operation Strategy Based on 3G Technology

Author

Zhang, Yansheng ; Li, Longyi

Author_Institution

Dept. of e-Bus., South China Univ. of Technol., Guangzhou, China

fYear

2009

fDate

20-22 Sept. 2009

Firstpage

1

Lastpage

4

Abstract

The reorganization of Chinese telecommunication industry and 3G licenses the Chinese government issued in 2009 have brought good opportunities for development of Chinese mobile business. In this paper, it focuses on the characteristics of three major operators: China Mobile, China Unicom and China Telecom, and the current problems in China 3G era. Also it makes a comparative study of mobile business operations strategy, and points out that China Mobile´s leading the strategy, China Telecom´s differentiation strategy, China Unicorn´s low-cost strategies are based on the characteristics of their own resources and Chinese mobile business market pattern, which avoid price war for the over the past few years in mobile business market. It has a positive significance to the rapid development of mobile business in China.

Keywords

3G mobile communication; code division multiple access; telecommunication industry; 3G license; Chinese mobile commerce operation strategy; Chinese telecommunication industry; mobile business operation strategy; Business; Communication industry; Government; Information technology; Licenses; Multiaccess communication; Oligopoly; Standards development; Telecommunication standards; Time division synchronous code division multiple access;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science, 2009. MASS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-4638-4

Electronic_ISBN

978-1-4244-4639-1

Type

conf

DOI

10.1109/ICMSS.2009.5305502

Filename

5305502