DocumentCode
2194485
Title
A Study on Service Positioning Based on Hotelling Model
Author
Peng Jing ; Ma Junhai
Author_Institution
Sch. of Manage., Tianjin Univ., Tianjin, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
4
Abstract
This paper studies the strategy of service positioning of a potential entrant of the market within the Hotelling spatial competition model. It is shown that the entrant´s service position in a two-stage game can be achieved from minimum differentiation and maximum differentiation, depending on the strength of the cooperation and competition. The effect of the cost differentiation on the entrant´s service positioning is also analyzed.
Keywords
customer services; game theory; hotel industry; market research; entrant; hotelling spatial competition model; maximum differentiation; minimum differentiation; service positioning; two-stage game; Costs; Marketing management; Nash equilibrium; Oligopoly; Pricing; Product design; Production; Proposals; Research and development; Transportation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5305531
Filename
5305531
Link To Document