DocumentCode
2196043
Title
A Competitiveness Model of Textile & Fashion MICE Based on Customer Value
Author
Li, Min ; Zhao, Chuan-Chao ; Tang, Xiao-Zhong
Author_Institution
Fashion Design & Eng. Dept., Donghua Univ., Shanghai, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
5
Abstract
Based on customer value, a competitiveness structural equation model of textile & fashion MICE (meeting, incentive, convention and exhibition) and the main dimensional research hypotheses were developed. After data processing of questionnaires by LISREL 8.7 and the tool of SEM (structural equation modeling) technology, the three dimensions of function value and the five dimensions of customer value were proved. The relationships among the dimensions were also analyzed and the importance of them as to textile & fashion MICE competitiveness in order was given.
Keywords
customer satisfaction; textile industry; LISREL 8.7; Textile & Fashion MICE; competitiveness model; customer value; meeting-incentive-convention-and exhibition; structural equation model; Constitution; Customer satisfaction; Data processing; Design engineering; Equations; Inspection; Mice; Numerical analysis; Textile technology;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5305595
Filename
5305595
Link To Document