• DocumentCode
    2197692
  • Title

    Agent-mediated Internet advertising models

  • Author

    Slew, D. ; Xun Yi

  • Author_Institution
    Sch. of Electr. & Electron. Eng., Nanyang Technol. Inst., Singapore
  • fYear
    2000
  • fDate
    13-15 June 2000
  • Firstpage
    116
  • Lastpage
    117
  • Abstract
    This paper intends to apply software agents to automate Internet advertising and presents four models of agent-mediated Internet advertising: negotiation and payment, push, post and pull models.
  • Keywords
    Advertising; Internet; Software agents; agent-mediated Internet advertising models; automated Internet advertising; negotiation model; payment; post model; pull model; push model; software agents; Advertising; Application software; Autonomous agents; Humans; Information filtering; Information filters; Internet; Mission critical systems; Software agents;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Consumer Electronics, 2000. ICCE. 2000 Digest of Technical Papers. International Conference on
  • Conference_Location
    Los Angles, CA, USA
  • Print_ISBN
    0-7803-6301-9
  • Type

    conf

  • DOI
    10.1109/ICCE.2000.854522
  • Filename
    854522
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2197692