DocumentCode :
2197692
Title :
Agent-mediated Internet advertising models
Author :
Slew, D. ; Xun Yi
Author_Institution :
Sch. of Electr. & Electron. Eng., Nanyang Technol. Inst., Singapore
fYear :
2000
fDate :
13-15 June 2000
Firstpage :
116
Lastpage :
117
Abstract :
This paper intends to apply software agents to automate Internet advertising and presents four models of agent-mediated Internet advertising: negotiation and payment, push, post and pull models.
Keywords :
Advertising; Internet; Software agents; agent-mediated Internet advertising models; automated Internet advertising; negotiation model; payment; post model; pull model; push model; software agents; Advertising; Application software; Autonomous agents; Humans; Information filtering; Information filters; Internet; Mission critical systems; Software agents;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Consumer Electronics, 2000. ICCE. 2000 Digest of Technical Papers. International Conference on
Conference_Location :
Los Angles, CA, USA
Print_ISBN :
0-7803-6301-9
Type :
conf
DOI :
10.1109/ICCE.2000.854522
Filename :
854522
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=2197692
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