Tranquility and Anxiety in E-Business – A Fuzzy Approach

In this paper a methodology is introduced to rank the products in the e-business system as per customers´ choice. The buyers´ choices, in general, are in linguistically or fuzzily defined terms. The representation of these terms in the e-business system is a difficult task. Fuzzy number is used here to represent the same. Another behavioral aspect of the customer in the e-business is their inclinations while making a product purchase. This is also assimilated here through fuzzy numbers. The inclinations are taken here as; towards more, towards less and neutral. Very often inclinations and preferences occur along with tranquility and the anxiety in buyers´ mind. The implicitly defined tranquility and anxiety are explicated here to make the e-business more customers´ focused. This leads to the classification of the products into different preferential hierarchies according to the buyers´ choices. The procedure is illustrated through an example.