Title :
Bargaining-Based E-Content Pricing for 3G Data Services
Author :
Ma, Li ; Li, Xiaofeng
Author_Institution :
State Key Lab. of Network & Switching, Beijing Univ. of Posts & Telecommun., Beijing
Abstract :
As 3G era arrives, data services, such as streaming media and high-speed downloading, become the main source of telecom operators´ income. The e-content value of data services varies a lot in different market environments or to different people, but with the traditional fixed pricing scheme we can not charge the data services dynamically. This paper proposes a novele-content pricing model which introduces a bargaining mechanism to negotiate e-content price with customers automatically. Depreciation factors of e-content are taken into account to generate a reasonable price range. Rational bargaining strategies are selected based on customer´s willingness to pay, and then take control of the price concessions during bargaining process to offer the differentiated prices as well as try for maximum profits.
Keywords :
3G mobile communication; Internet; pricing; retail data processing; 3G data services; Web2.0; bargaining-based e-content pricing model; depreciation factor; online shopping pricing system; price concession; profit maximization; Automatic control; Computer networks; Costs; Data engineering; Packaging; Pricing; Streaming media; Telecommunication computing; Telecommunication switching; Thumb; bargaining strategy; depreciation factors; e-content value; willingness to pay (WTP);
Conference_Titel :
Advanced Computer Theory and Engineering, 2008. ICACTE '08. International Conference on
Conference_Location :
Phuket
Print_ISBN :
978-0-7695-3489-3
DOI :
10.1109/ICACTE.2008.77
