Title :
Crisis Communication Issue Discussion with the Prospect of Online Public Opinion
Author :
Zong Liyong ; Gu Baoyan ; Jiang Liangfu
Author_Institution :
Bus. Sch., Univ. of Shanghai for Sci. & Technol., Shanghai, China
Abstract :
As the Internet´s technical characteristics, it allows audiences to give feedback by public sentiment and opinion in the cyber space, the interactive relationship between the public and organization has been promoted to an important position. This paper focuses on crisis communication issues from the perspective of online public opinion, analyzes the new characteristics of online public opinion, and some countermeasures and suggestions are proposed for online crisis communication.
Keywords :
Internet; social aspects of automation; Internet technical characteristics; crisis communication issue discussion; cyber space; interactive relationship; online public opinion; public sentiment; Book reviews; Crisis management; Internet; Media; Organizations; Public relations; Speech;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5578332
