Book Interview

IF YOU´RE A FAN of American indutrial rock band Nine Inch Nails you´ll have noted the limited edition ´ultra deluxe´ version of the album Ghosts I-IV, going for a song at $300. Well it was once upon a time. But it´s not today, because the run of 2,500 units sold out almost instantly, meaning that the brains behind the marketing - front-man Trent Reznor - grossed $750,000 in a little over a day. By the end of the first week, sales of Ghosts I-IV in other formats had grossed $1.6m. Not bad for music that is free to download, music that the artist wants you to download for nothing.