Title :
The Analysis and System Simulation of Price Competition in a Duopoly Market
Author :
Song, Fugen ; Zhang, Jing
Author_Institution :
Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
Abstract :
This paper studies the price competition in the duopoly market without considering the non-price factor. The Gravity model is introduced and a new type of price competition model is established based on the game theory. Finally, using simulated data, the system simulation process is demonstrated, and the price competition result is given.
Keywords :
game theory; marketing; pricing; duopoly market; game theory; gravity model; price competition model; system simulation process; Data models; Equations; Games; Gravity; Marketing and sales; Mathematical model; Oligopoly;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5578389
