Title :
A Venture Capital Evaluation Model of Chinese Creative Enterprises Based on Grey Theory
Author :
Pan, Jin ; Zhang, Xinyi
Author_Institution :
Fashion & Creative Economic Res. Center, Donghua Univ., Shanghai, China
Abstract :
On the basis of exclusive nature and risks of Chinese creative enterprises, the paper puts forward a value evaluation index system of venture capital of Chinese creative enterprises by six factors as product, entrepreneur, environment and risks, creativity, technology, marketing, competence. Then a practical multilevel venture capital evaluation model of creative enterprises is constructed by applying grey theory.
Keywords :
costing; environmental factors; grey systems; innovation management; organisational aspects; risk management; Chinese creative enterprises; competence; creative technology; entrepreneurship; environmental factors; evaluation index system; grey theory; marketing; production factor; risk analysis; venture capital evaluation model; Clothing industry; Environmental economics; Environmental management; Humans; Investments; Marketing management; Risk management; Space technology; Technology management; Venture capital;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305864
