A Venture Capital Evaluation Model of Chinese Creative Enterprises Based on Grey Theory

Author

Pan, Jin ; Zhang, Xinyi

Author_Institution

Fashion & Creative Economic Res. Center, Donghua Univ., Shanghai, China

fYear

2009

fDate

20-22 Sept. 2009

Firstpage

1

Lastpage

4

Abstract

On the basis of exclusive nature and risks of Chinese creative enterprises, the paper puts forward a value evaluation index system of venture capital of Chinese creative enterprises by six factors as product, entrepreneur, environment and risks, creativity, technology, marketing, competence. Then a practical multilevel venture capital evaluation model of creative enterprises is constructed by applying grey theory.

Keywords

costing; environmental factors; grey systems; innovation management; organisational aspects; risk management; Chinese creative enterprises; competence; creative technology; entrepreneurship; environmental factors; evaluation index system; grey theory; marketing; production factor; risk analysis; venture capital evaluation model; Clothing industry; Environmental economics; Environmental management; Humans; Investments; Marketing management; Risk management; Space technology; Technology management; Venture capital;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science, 2009. MASS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-4638-4

Electronic_ISBN

978-1-4244-4639-1

Type

conf

DOI

10.1109/ICMSS.2009.5305864

Filename

5305864