DocumentCode
2204713
Title
Marketing and financing of solar home systems in Bangladesh: Assessment of success
Author
Aziz, Shakila ; Chowdhury, Shahriar A. ; Al-Hammad, Hirak
Author_Institution
Fac. of Bus. Adm., American Int. Univ., Banani, Bangladesh
fYear
2009
fDate
17-19 Dec. 2009
Firstpage
1
Lastpage
4
Abstract
The commercial success of solar home systems in Bangladesh depends on the extent to which it can fulfill the needs of the end users, which will motivate users to invest money in SHS systems. This paper has explored the factors that can make SHS commercially viable in Bangladesh, and how far the SHS industry in the country has come to being commercially viable. The customers in Bangladesh have found that the SHS have satisfactory technical performance, an adequate financing infrastructure and good after sales support. The commercial distributors of SHS units also show increasing annual sales across Bangladesh, despite declining subsidies and rising prices of SHS.
Keywords
marketing; renewable energy sources; solar power stations; financing; marketing; solar home systems; Business communication; Companies; Consumer electronics; Costs; Energy consumption; Government; Marketing and sales; Power generation; Power generation economics; Renewable energy resources; After sales service; Micro financing; Solar Home System (SHS); technical performance;
fLanguage
English
Publisher
ieee
Conference_Titel
Developments in Renewable Energy Technology ( ICDRET), 2009 1st International Conference on the
Conference_Location
Dhaka
Print_ISBN
978-1-4244-6012-0
Type
conf
DOI
10.1109/ICDRET.2009.5454232
Filename
5454232
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