Analysis of Users´ Access to Museums Websites - Comparison of Weblogs

As the number of cultural institutions´ Websites which present their digitised collections online is increasing, users are expecting and demanding more sophisticated information from these presentations. The use of these resources has not been sufficiently tested yet with any systematic research study. This paper presents the results of an ongoing research analysing the real use of the digital resources of some specific museums Website. After the identification of specific groups based on the type of Web presentation they use, the project focused on the analysis of the Weblogs, aiming at establishing a clearer pattern of trends about the way virtual users access the institutional Websites. The paper examines the results in a broader discussion about the use of cultural information by different users in various contexts.