DocumentCode
2211338
Title
Market considerations in the reuse of electronic products
Author
Paton, Bruce
Author_Institution
Finance & Remarketing Div., Hewlett-Packard Co., Sunnyvale, CA, USA
fYear
1994
fDate
2-4 May 1994
Firstpage
115
Lastpage
117
Abstract
To be effective, product reuse programs must fit well with the company´s business strategies, and must meet real market needs. This paper examines key challenges and opportunities that electronics manufacturers experience in marketing products for reuse
Keywords
economics; electronic equipment manufacture; electronics industry; marketing; company business strategies; electronic products reuse; electronics manufacturers; market considerations; product reuse programs; Companies; Consumer electronics; Electronic equipment; Electronic equipment manufacture; Electronics industry; Industrial electronics; Manufacturing industries; Marketing and sales; Recycling; Toy manufacturing industry;
fLanguage
English
Publisher
ieee
Conference_Titel
Electronics and the Environment, 1994. ISEE 1994., Proceedings., 1994 IEEE International Symposium on
Conference_Location
San Francisco, CA
Print_ISBN
0-7803-1769-6
Type
conf
DOI
10.1109/ISEE.1994.337298
Filename
337298
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