Title :
Market considerations in the reuse of electronic products
Author_Institution :
Finance & Remarketing Div., Hewlett-Packard Co., Sunnyvale, CA, USA
Abstract :
To be effective, product reuse programs must fit well with the company´s business strategies, and must meet real market needs. This paper examines key challenges and opportunities that electronics manufacturers experience in marketing products for reuse
Keywords :
economics; electronic equipment manufacture; electronics industry; marketing; company business strategies; electronic products reuse; electronics manufacturers; market considerations; product reuse programs; Companies; Consumer electronics; Electronic equipment; Electronic equipment manufacture; Electronics industry; Industrial electronics; Manufacturing industries; Marketing and sales; Recycling; Toy manufacturing industry;
Conference_Titel :
Electronics and the Environment, 1994. ISEE 1994., Proceedings., 1994 IEEE International Symposium on
Conference_Location :
San Francisco, CA
Print_ISBN :
0-7803-1769-6
DOI :
10.1109/ISEE.1994.337298
