Title :
The Evaluation on Oil Company Marketing Force Based on K-Means Cluster
Author :
Donghong, Yang ; Dongyang, Yang ; Hui, Li
Author_Institution :
Sch. of Econ. & Manage., Daqing Pet. Inst., Daqing
Abstract :
In order to make evaluation on oil company marketing force level based on dynamical hypothesis, this paper uses k-means cluster to classify and analyze the effect of marketing flow and finds oil company marketing force can be divided into three categories and the standard of classification is essential the marketing flow. BP, Exxon-Mobil and Shell belong to the first category, giving evaluation rank of ldquobetterrdquo; TOTAL and CNPC belong to the second category, giving evaluation rank of ldquogeneralrdquo; Chevron, Texaco, ENI and Sinopec belong to the third category, giving evaluation rank of ldquoworserdquo.
Keywords :
marketing; petroleum industry; statistical analysis; BP; Chevron; Exxon-Mobil; Shell; Texaco; dynamical hypothesis; k-means cluster analysis; oil company marketing force level; Costs; Data security; Force measurement; Frequency estimation; Industrial engineering; Information management; Innovation management; Marketing and sales; Petroleum; Refining; K-Means Cluster; Marketing force; Oil company;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2008. ICIII '08. International Conference on
Conference_Location :
Taipei
Print_ISBN :
978-0-7695-3435-0
DOI :
10.1109/ICIII.2008.263
