Title :
On Value Promotion of Products in Terms of Value Chain
Author_Institution :
Manage. Sch., Shandong Univ. of Technol., Zibo
Abstract :
Every enterprise is a collective body of kinds of activities in the process of designing, producing, sales, delivery and assistance to its products. This is a value chain. Beginning with analysis of value chain of products, this paper mainly discussed many factors influencing the value promotion of products on the road of globalization of Chinese enterprises and also their corresponding solutions.
Keywords :
globalisation; organisational aspects; product design; value engineering; Chinese enterprises; globalization; product design; product value chain; value promotion; Companies; DVD; Industrial engineering; Information management; Innovation management; Intellectual property; Manufacturing; Marketing and sales; Process design; Roads;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2008. ICIII '08. International Conference on
Conference_Location :
Taipei
Print_ISBN :
978-0-7695-3435-0
DOI :
10.1109/ICIII.2008.65
