• DocumentCode
    2216763
  • Title

    Automobile After-sales Service Management Countermeasures with Customer Value Based

  • Author

    Huaige, Zhang

  • Author_Institution
    Sch. of Econ. & Manage., Hubei Univ. of Automotive Technol., Shiyan, China
  • Volume
    1
  • fYear
    2010
  • fDate
    26-28 Nov. 2010
  • Firstpage
    134
  • Lastpage
    137
  • Abstract
    With development of China´s economy, automobile is entering ordinary family gradually, automobile after-sales service is undergoing unprecedented development. On the basis of the actual research and analysis the value of automobile after-sales service, this paper propose the management countermeasure of take customer as center, strengthen customer records management and thorough excavation customer lifetime value.
  • Keywords
    automobile industry; customer services; China economy; automobile after-sale service management countermeasures; customer lifetime value; customer record management; after-sales service; automobile; customer value;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
  • Conference_Location
    Kunming
  • Print_ISBN
    978-1-4244-8829-2
  • Type

    conf

  • DOI
    10.1109/ICIII.2010.38
  • Filename
    5694367
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2216763