Title :
Automobile After-sales Service Management Countermeasures with Customer Value Based
Author_Institution :
Sch. of Econ. & Manage., Hubei Univ. of Automotive Technol., Shiyan, China
Abstract :
With development of China´s economy, automobile is entering ordinary family gradually, automobile after-sales service is undergoing unprecedented development. On the basis of the actual research and analysis the value of automobile after-sales service, this paper propose the management countermeasure of take customer as center, strengthen customer records management and thorough excavation customer lifetime value.
Keywords :
automobile industry; customer services; China economy; automobile after-sale service management countermeasures; customer lifetime value; customer record management; after-sales service; automobile; customer value;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.38
