Analysis and evaluation of railway enterprise capability based on customer value

In an increasingly competitive transport market, railway companies need pay attention to competitive power management based on customer value. In order to provide theoretical guidance for enhancing enterprises competitiveness, the paper uses the system theory to study the system structure of customer value creation capability. Then entropy and unascertained measure model are adopted to evaluate customer value creation capability of railway enterprise. It is argued that enterprise customer value creation capability is a capability system consisted of various correlative elements. Example analysis indicates that the model and approach adopted in paper are more suitable and results are more definite and reasonable.