Title :
A Study on Construction and Application of a New TAM Model
Author :
Qi, Ming ; Zhang, Jing
Author_Institution :
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou
Abstract :
The original Technology Accepted Model is always effective in forecasting the attitudes and behaviors of the staff when the new technology or new systems are applied. Because of its limited background and the particularity of 3G data services, it seems useless of the original TAM to predict and analyze consumerspsila acceptances towards 3G data services. According to the current applied status of 3G and Chinese actual conditions, this paper amends the original Technology Accepted Model (TAM), discusses key factors based on new model about Chinese consumerspsila acceptance of 3G data services such as, and puts forward development proposals.
Keywords :
consumer behaviour; customer satisfaction; market research; technological forecasting; 3G data services; China; consumers acceptances; technology accepted model; Business; Costs; Economic forecasting; Environmental economics; Industrial engineering; Information management; Innovation management; Predictive models; Proposals; Psychology;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2008. ICIII '08. International Conference on
Conference_Location :
Taipei
Print_ISBN :
978-0-7695-3435-0
DOI :
10.1109/ICIII.2008.117
