A Study on Construction and Application of a New TAM Model

Author

Qi, Ming ; Zhang, Jing

Author_Institution

Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou

Volume

3

fYear

2008

fDate

19-21 Dec. 2008

Firstpage

311

Lastpage

314

Abstract

The original Technology Accepted Model is always effective in forecasting the attitudes and behaviors of the staff when the new technology or new systems are applied. Because of its limited background and the particularity of 3G data services, it seems useless of the original TAM to predict and analyze consumerspsila acceptances towards 3G data services. According to the current applied status of 3G and Chinese actual conditions, this paper amends the original Technology Accepted Model (TAM), discusses key factors based on new model about Chinese consumerspsila acceptance of 3G data services such as, and puts forward development proposals.

Keywords

consumer behaviour; customer satisfaction; market research; technological forecasting; 3G data services; China; consumers acceptances; technology accepted model; Business; Costs; Economic forecasting; Environmental economics; Industrial engineering; Information management; Innovation management; Predictive models; Proposals; Psychology;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering, 2008. ICIII '08. International Conference on

Conference_Location

Taipei

Print_ISBN

978-0-7695-3435-0

Type

conf

DOI

10.1109/ICIII.2008.117

Filename

4737782