An approach to second generation tag cloud for assessment of business search

With the growth of Information technology, a very efficient visualisation is highly needed. One of the way to achieve this is by the use of tag cloud. Tag clouds are text-based visual representations of a set of tags usually depicting tag importance by font size and color. Tag clouds are used not only for visualisation but also for navigation and retrieval of data. Various techniques and algorithms for tag presentation are already there. This paper presents models for creation of a dynamic 2^nd generation tag cloud in circular fashion. This implies that the most relevant tag is displayed at the centre with highest size. And others surrounding it. Tag cloud is generated by using specific search criteria, with additional functionality´s of 2^nd generation, such as refinement of tag cloud on the basis of time and location.