Title :
Study on Mechanism and Models of Customer Segmentation of C2C Shopping
Author :
He Wei ; Chai Junwu
Author_Institution :
Sch. of Manage. & Econ., UESTC, Chengdu, China
Abstract :
The future growth of electronic commerce depends largely on how potential customers view the relatively new cyber-retail medium. In this paper, we have used a modeling approach to examine consumers´ perceptions of the benefits and costs of shopping online. This will help manage generate strategies that would be designed specifically for the target segments.
Keywords :
consumer behaviour; electronic commerce; retailing; C2C shopping; consumer perception; customer segmentation; cyber-retail medium; electronic commerce; modeling approach; online shopping; Analytical models; Conference management; Data security; Educational products; Electronic commerce; Engineering management; Helium; Information science; Internet; Uncertainty;
Conference_Titel :
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-4909-5
DOI :
10.1109/ICISE.2009.1128
