Driver information systems-who wants them?

The market for driver information and navigation systems is in its infancy. As can be expected at this stage of the market, there is only a limited range of product offerings, there is little or no commonality of product features, and prices are comparatively high. In the next few years the demand will gradually mature, the market will be better understood, products will be differentiated to match the range of market segments, and prices will drop significantly. The author takes a brief look at the market and technology trends in driver information and navigation systems, suggests what could be the major constraints to market development, and identifies some market potential