Title :
The Superiority and Strategy Study of Online Sales of Energy-saving and New Energy Vehicles
Author :
Li, Jialin ; Lu, Hongbing ; Ren, Xiaoxia
Author_Institution :
Dept. of Manage., Dalian Jiaotong Univ., Dalian, China
Abstract :
In face of the overcapacity crisis, revolution of the notion of low-carbon life style, coming into effect of environmental tax, Energy-saving and new energy vehicles has undoubtedly become the hot topics in the vehicle industry. As the development of the internet, lots of car companies chose the online sales to serve their customers and treat it as a key way to gain the future competitive advantage. This article is aimed at finding a suitable strategy for the car companies through the superiority and strategy study of online sales of Energy-saving and new energy vehicles.
Keywords :
Internet; electric vehicles; sales management; Internet; car company; energy saving; energy vehicle; environmental tax; low carbon life style; online sales; overcapacity crisis; vehicle industry; Energy-saving; marketing strategy; new energy vehicles; online sales;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.255