Performance Evaluation System of E-commerce Based on Balanced Scorecard

In E-commerce system environment, how to develop effective performance appraisal system, how to combine the organization and personnel´s practices with corporate strategic objectives by the performance evaluation system and reflect the commercial value of e-commerce is particularly important for enterprise development. This paper builds evaluation index system based on Balanced Scorecard, then adopts information entropy to determine the weight of each index factor, and fuzzy comprehensive evaluation is adopted to calculate overall scores and each dimension scores of E-commerce performance. Example analysis indicates that the multilevel fuzzy synthetic evaluation approach is more suitable to evaluate E-commerce performance in enterprise, and contributing factors and restrictive factors can be found through adopting this method, which will be helpful for the further development of E-commerce.