Title :
An Information Fusion Model of Customer Identification Based on ELM-SVM-DS
Author :
Wang, Jianren ; Huang, Zhiwen ; Duan, Ganglong
Author_Institution :
Xi´´an Univ. of Technol., Xi´´an, China
Abstract :
To solve those problems of the low recognition rate, the slow running speed and poor robustness of the existing customers´ identification system, an information fusion method based on Extreme Leaning Machine (ELM), Support Vector Machine (SVM) and DS evidence theory was proposed. For customer recognition problems, this information fusion model integrates advantages of ELM, SVM and DS, and can solve the shortcomings of models with a single algorithm. We used this model to do experiments with empirical data sets, and the simulation results show that the recognition accuracy of the model can be up to 91%, indicating that the method is feasible, and can effectively improve customer recognition rate and robustness.
Keywords :
customer relationship management; sensor fusion; DS evidence theory; ELM-SVM-DS; customer identification; customer recognition problem; extreme leaning machine; information fusion method; information fusion model; low recognition rate; poor robustness; slow running speed; support vector machine; Customer Identification; DS Evidence; Extreme Leaning Machine; Information Fusion; Support Vector Machine;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.276