Integrative Evaluation on the Satisfaction of Children´s Clothing Market

This paper is concerned with an appraisal for the satisfaction in the children´s clothing market that embodies five aspects of indexes-outer appearance, functions, pricing, durability and comfortability by means of Fuzzy Comprehensive Evaluation Approach, Questionnaires as well as Interview Approach. This paper established two evaluation sets and constructed the fuzzy comprehensive evaluation model. Through the quantitative and qualitative analysis, the customers are quite satisfied with the overall children´s clothing market, but they are not very satisfied with the price, the function, the durability and comfort of the children´s clothing, while they are quite satisfied with the appearance of the children´s clothing. Finally, the paper pointed out the main problems in current children´s clothing market and provided advice on adjusting the operational strategies for some relevant enterprises.