Study of 3C Streamlined Service Model

With intensifying competition of products homogenization, differentiated services become a favorable weapon to enterprises. The provision of enterprise services is a system design, including the co-operation of prospects and background, the benign interaction of enterprises and consumers simultaneously. This paper presents the concept of streamlined services, and service organizations based on the three-tier model, built a 3C streamlined service model of service-oriented enterprises. The model stresses customer-centric and marketing-oriented. Departments of enterprises interrelate through three levels (contact, communication and control), achieve integration with enterprise atmosphere, and eventually achieve satisfaction of both enterprise and common customer.