Title :
Study on Auto Sales Logistics
Author_Institution :
Shandong Jiaotong Univ., Jinan, China
Abstract :
Due to the rapid development of automobile industry, China´s auto production has been improved greatly. Most auto manufacturers have felt the lack of appropriate sales logistics models and systems, and have already started to attach importance to the transformation of marketing logistics system. How to choose and transform the system and how to build a suitable and efficient auto logistics sales model, are the real problems faced by corporations. In the view of those problems in the logistics sectors in current automobile manufacturing enterprises, the logistics operation mode and the systematic management, the pros and cons of sales logistics model, e.g. the enterprise self-logistics, the third-party Logistics, transitional logistics are studied. Then the advice on how to build the auto sales logistics channel in China is investigated.
Keywords :
automobile industry; logistics; China; auto sales logistics; automobile industry; marketing logistics system; rapid development; Auto Sales Logistics; Logistics Management; Operation Mode; Third-party Logistics;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.310