The Activities of Investor Relations Management to Institutional Shareholder Activism

The mechanism of the effectiveness of investor relations management to the improvement of institutional shareholder activism is illustrated in the model, and the corporate value promotion is also proved in this paper. We conclude that investor relations management is the factor in company level to institutional shareholder activism, and by investor relations management activities, the cost of collecting information of institutional shareholders will reduce, and their choice of governance will also be affected. List companies take the initiative to deliver forward-looking information so that institutional shareholders can obtain information more comprehensive, accurate and timely, the platform of interactive communication provides institutional shareholders activism low-cost channel, thus against vote, assembly voting rights and public criticism of media become the second best option.