An Empirical Study of Blog Marketing

Blog is one of the important applications of the age of Web2.0. With the amount of blogs rapidly increasing, blog gradually integrates into public life. And as a kind of community media, the properties and values of it have been highlighted. Blog marketing, which is derived from internet marketing, has grown in a high speed in the recent years. It is commonly acknowledged by more and more businesses and individuals. This article discusses the meaning of blog marketing, and illustrates the basic forms of blog marketing. Finally, this article focuses on the implementation strategies and effects of corporate blog marketing promoted by the third parties based upon a concrete case.