Exploring Cross-Cultural Factors Affecting Mobile Commerce Adoption: Theories and Empirical Comparison between U.S and China

Based on the tremendous growth in the number of mobile phone subscribers and the development of mobile internet technologies, mobile commerce (m-commerce) has emerged as a new business phenomenon. This paper investigates potential factors of m-commerce adoption and intention for predicting and explaining m-commerce in the non-transactional and transactional service categories, and verifying interoperability of cross-culture theories and m-commerce in different culture based on the comparisons of U.S and China. It shows that Hofstede´s cultural dimensions could help to explain cross-national differences of technology adoption. The findings of this study may provide research motivation to both academic and businesses in mobile technology fields, and may help them to enhance their understanding of mobile commerce.