Model Analysis on Credit Mechanism of Medium and Small-sized Electronic Commerce Enterprises Based on Credit Stamp

The credit stamp is a typical credit intermediary, however, the mechanism of its economic function is still not certain. Taking the online sales as an example, this paper discussed the mechanism of medium and small-sized electronic commerce enterprises establish their credit by using credit stamps, put forward some theoretical hypothesis, through which electronic commercial credit mechanism can be established, and presented a kind of mechanism model of economic function of credit stamps to illustrate how all kinds of credit stamps give play to their economic function in the electronic marketplaces. This study mainly adopted literature research method and combination of normative research and hypotheses research method. The research results will bring about far-reaching significance for the later study on electronic commerce both theoretically and practically.